Use Data To Connect & Inspire

The path to high-quality & consistent data in your company with our company information database. Our database marketing solutions will fast track your sales leads acquirement.

Growth is the mantra for your sales and marketing teams. And the key to growth is creating outstanding experiences for your customers and prospects. In today’s world of digital commerce, this means using the data you have to unlock the truth about your customers. There’s a new art to making connections through data and building relationships on a broad scale. And leading marketers are making this new art a successful reality.

 

Solution details

Business People 5 320

Improve Your Sales & Marketing Performance

Leveraging data and insights from the Dun & Bradstreet Data Cloud, our Sales and Marketing Solutions help optimize your data, analyze and segment key markets, target and engage prospects across channels, and access critical sales intelligence to close more business faster.

Central to the Data Cloud is Live Business Identity, a comprehensive and continually updated view of business relationships, delivering identity through the Dun & Bradstreet D-U-N-S® Number. It also provides valuable sales and marketing intelligence such as hierarchies and analytical insights including predictive and propensity indicators enabling the seamless integration of information across your entire organization.

220% Growth over two years by sourcing net new companies and contacts

Grow Your Most Valuable Relationships

Find your most valuable customers and prospects with precision, engage them with personalized content and accelerate pipeline with sales intelligence. By enabling your teams with the right data for every step of the customer journey, you can grow relationships at a speed and scale never before possible. Our solutions deliver a unified view of your customers, deep insight into their needs and seamless integration with partners to make the most of every interaction.

 

Growth 1200

Key benefits

Analyze And Identify Customer Profiles

Create a common data foundation to develop more impactful go-to-market strategies. Forrester states 80% of firms struggle to manage the volume, variety, and velocity of their business data. This can result in missed opportunities and lost revenue, which is why it's so critical to create a unified view of your data and enable teams to identify ideal prospects and segment key markets.

Target Audiences Across Channels

Improve ROI and drive growth with consistent online and offline audience targeting. Top-performing organizations leverage business data and analytics as a competitive advantage to accelerate the buyer’s journey. That starts with identifying and targeting the right audiences across channels, creating personalized buying experiences, and aligning sales and marketing more effectively.

Engage And Nurture Your Prospects

Nurture the right prospects across channels to accelerate the buyer’s journey According to the Winterberry Group, 85% of firms struggle to consistently identify target audiences across media channels – including websites. This means missed opportunities to accelerate and personalize the buyer’s journey, which is why identifying accounts across channels is critical.

Empower Sales To Close Business Faster

Help increase the average deal size and convert more sales leads into customers. 40% of B2B marketers don’t feel their sales teams have the right account intelligence to engage successfully with prospects and sales leads. With access to quality leads and deep company intelligence, sales teams will be empowered to spend less time searching and more time selling.

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